Download PDF Public Relations Writing:

Public Relations Writing: Essential Tools for Effective Storytelling by Valerie Fields

• Public Relations Writing: Essential Tools for Effective Storytelling
• Valerie Fields
• Page: 312
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781071856468
• Publisher: SAGE Publications

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Overview

Public Relations Writing, First Edition, is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, writing exercises, and case studies in each chapter give students the opportunity to analyze and craft strategic messages for specific audiences. With a focus on storytelling, social media, and socially-conscious content, this text helps students understand the power of words within the larger context of our ever-changing media landscape.

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